The Beauty Propaganda Machine
How media's beauty obsession harms society

Every day, we are bombarded with images of conventionally attractive people in films, television, advertisements, and social media. This relentless parade of beauty creates a distorted view of reality and reinforces harmful beauty standards that affect us all.

The Media Reality

  • 93% of leading roles in major films go to actors with above-average attractiveness scores (7+)

  • Less than 2% of romantic leads have below-average attractiveness scores

  • 78% of unattractive characters are portrayed as villains, comic relief, or social outcasts

  • 68% of casting calls explicitly require "attractive," "good-looking," or "handsome/beautiful" applicants

The Harmful Impact

  • Distorted self-image: People compare themselves to unrealistic beauty standards

  • Reinforced discrimination: Beauty bias in media normalizes appearance-based discrimination in real life

  • Limited representation: Aesthetically challenged individuals rarely see themselves represented positively

  • Talent suppression: Countless talented actors are denied opportunities based solely on appearance

Collage of conventionally attractive actors dominating movie posters

The Beauty Monopoly

Hollywood's obsession with conventional beauty excludes the vast majority of the population from representation.

Our Revolutionary Initiative

"Ugly Actors, Big Roles" is our flagship program designed to transform the entertainment industry by placing aesthetically challenged actors in prominent, positive roles that have traditionally been reserved for the conventionally attractive.

The Next Brad Pitt

Our mission to make the next Hollywood A-list heartthrob someone with a below-average attractiveness score, proving that charisma and talent can create stars regardless of appearance.

The Next Angelina Jolie

Breaking the beauty barrier for leading ladies by promoting aesthetically challenged actresses to become the next generation of female superstars and sex symbols.

Ugly Love Stories

Producing romantic films and series featuring aesthetically challenged leads in passionate, desirable roles that showcase their beauty beyond conventional standards.

Our Three-Pronged Approach

Production Fund

A £10 million fund to finance films, TV shows, and web series featuring aesthetically challenged actors in leading roles that challenge beauty stereotypes.

Talent Development

Acting workshops, career coaching, and networking opportunities specifically for actors with below-average attractiveness scores to help them break into the industry.

Industry Pressure

Campaigns targeting studios, networks, and streaming platforms to adopt appearance-blind casting policies and commit to representation quotas for aesthetically challenged actors.

Current Projects

Movie poster for 'Beauty Is Blind'
In Production
"Beauty Is Blind"
Romantic Drama • 2025

A groundbreaking romantic drama featuring two leads with attractiveness scores below 4, challenging the notion that only beautiful people can have passionate, desirable love stories.

Starring:

Marcus Jennings (Attractiveness Score: 3.2)

Eliza Thornton (Attractiveness Score: 3.8)

Movie poster for 'Action Hero'
Casting
"Action Hero"
Action Thriller • 2026

A high-octane action film with an aesthetically challenged lead who saves the world and gets the girl, subverting the traditional handsome hero trope.

Casting Now:

Lead Role: Male, 25-40, Attractiveness Score below 4

Supporting Roles: Various, prioritizing actors with scores below 5

Join Our Talent Database

For Aesthetically Challenged Actors
If you have an attractiveness score of 5 or below, we want to help launch your career

Our talent database connects aesthetically challenged actors with casting directors, producers, and directors who are committed to authentic representation and appearance-blind casting.

Casting Opportunities

Priority access to roles in our funded productions and partner projects committed to authentic representation.

Training & Development

Free acting workshops, career coaching, and networking events specifically for aesthetically challenged actors.

Advocacy & Support

Representation in negotiations, advocacy against appearance-based discrimination, and mental health support.

Support Our Movement

Help us create a world where talent, not appearance, determines who gets to tell stories on screen.

The Future is Ugly.